Is it more important for online store owners to brand their product or brand themselves it goes without saying that having a good product with a clear voice promise and personality is important for your online stores success. One of the most important elements of building an ecommerce business is developing a longstanding and likable brand with your audience however many people outside of advertising and marketing still hold the notion that a brand is little more than a logo. Ecommerce branding is an elusive kpi but do it right and your sales and revenue will skyrocket heres how. You need something to help a runny nose so you ask someone to pass you the kleenex why because of an extremely effective brand strategy and yes thats actually the brand name and not the name of the product they sell. Do you know that 40 of worldwide internet users have bought products goods online from an ecommerce business or ecommerce store people are increasingly looking to shop online for an easier customer experience
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